Anatolik Belikov Showcase

Client: Anatolik Belikov
Location: Kyiv
Year: 2022
Services: Development
Art Direction:

Masha Dmitrova

Anatolik Belikov is a motion designer and art director whose works are focused on fashion, luxury brands and digital avatars.

Anatolik’s portfolio includes works for such brands as Apple, 1017 ALYX 9SM, Audi, Adidas, Balenciaga, BMW, Alexander Wang, Burberry, Estee Lauder, H&M, Kenzo, Moschino, Nike, Mercedes, Swarovski, Vogue and more.

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Entire Framework developed a platform for the artist not only to showcase his commissioned work, but also to share his vision of current reality through his personal projects and thoughts.

The site is bilingual, targeted not only at English speaking, but also Chinese speaking audiences.

Project page in English
Project page in Chinese

In his manifesto Anatolik shares his belief that “the key to understanding our fractured and disturbing reality could be found in our vision and how things around us look like. Therefore,” he says, “he deconstrucst and analyzes not only anything visual but also the tools behind it and people like him who use them.”

“The accelerating visual blizzard subsumes our day to day perceptions. Hailstones of images come to us from our smartphones and notebooks. They do not just move about randomly, but are rather driven by the logic of a perpetually reproduced digital network that consists of all our gadgets and includes all our comments and likes as well as billions of optic fibers laying on the bottom of the world ocean.”