CP Lab, founded by Creutz & Partners, is an innovative laboratory that conceptualizes and produces all things that activate the vision in various forms of expression: from installations to events, from video to merchandise.

To begin communicating with the world CP Lab needed a microsite that could reflect the studio's approach through its extraordinary projects, including AI generated artworks for vehicles or unique limited edition scented candles. With every new project CP Lab expands in its own world.