DRAG AND DROP SS18 Media

Client: Drag and Drop
Location: Paris
Year: 2017
Services: Media Production
Collaborators:
Photography:

Yura Bogdanov

Entire Framework shot a catalog for an online store and produced animated pieces for Drag and Drop, a Paris-based clothing label with Ukrainian roots created by sisters Yulia and Anna Grazhdan.

Drag and Drop has gotten buzz for its good-taste-bad-taste take on early-’90s post-Soviet styles. For Spring ’18, the Grazhdans have switched up their angle and instead produced a mainly denim-based collection.